Four out of five "Tryers" -- first-time visitors or single-ticket attendees -- will never return to your organization, according to 20+ years of TRG Arts' research and experience with arts groups.
What can you do to improve your rates of turning your first-time ticket buyers into repeat customers? For starters, ask for their contact information. Does this seem obvious? Perhaps, but many organizations don't do this because they assume that patrons/customers will refuse.
Want more how-to advice that you can act on immediately? Sign up for our free, live Q&A chat tomorrow, Tuesday, Oct. 29, 1-2pm ET, with Joanne Steller, TRG Arts' Vice President of Strategic Communications. Since joining TRG in 2000, Joanne has managed consulting services for the company and has been lead consultant for a broad portfolio of clients, including Alvin Ailey American Dance Theatre and Pittsburgh Opera. Sign up now>>
Send us your questions in advance! We will devote most of the hour to YOUR questions. Meanwhile, whet your appetite with the following:
* The Making of a Donor-Ready Patron -- Loyal donors are not found, they are made, according to TRG Arts President Jill Robinson in her presentation at the 2013 Blackbaud Conference in Washington, D.C. This recap includes her slideshow.
* Case Study: Seattle Repertory Theatre -- Tripled retention among specially cultivated group of new ticket buyers during years 2010-13.