At least once a week I have the opportunity to have a conversation with the leader of a mission-driven organization. Our conversations often touch upon four dimensions of communications that have the potential for strengthening the culture of the organization that the leader represents: Being strategic, inspirational, relational, and aspirational.
Here’s a summary of some of the points we discuss:
Being Strategic Communicates Purpose
- The clarity of your purpose is made evident by the directness of your strategy.
- Strategy and focus tell your audience and supporters that you know where you’re headed and how you will get there.
- Purpose creates meaning. People want to belong to a cause, join a movement, and work toward a vision that has a clearly defined purpose and actionable strategy.
Being Inspirational Communicates Character
- Character is defined when your team, customers, and stakeholders experience your values in action.
- The trust in your organization’s character is enhanced through inspirational and motivational communications.
- Inspiration is shared through visual and verbal language – design and stories – working together to create a powerful and compelling narrative.
- Words and phrases convey the purpose and values of your organization, and engage your team and your stakeholders.
Being Relational Communicates Culture
- Culture is character in action. It’s also called walking the talk.
- The strength of your organization’s culture can be measured in how relationships are valued.
- Meaningful relationships are nurtured by gratefulness and trust, with authenticity and transparency.
Being Aspirational Communicates Vision through the Voice of Leadership
- The quality of your leadership is magnified by the clarity of your communications.
- The world wants to follow positive, powerful, and courageous leaders.
- Your confident and authentic leadership will be the inspiration for your team and stakeholders.
Individuals in the social, philanthropic, and nonprofit sectors are yearning to belong to an organizational culture that embodies these four dimensions. Your team is looking for a leader to follow, and a cause to believe in.
Will you be the one that starts the movement?
Read Brian's related article 12 Communications Resolutions.