(This post is from Amy Wong, founder and principal of Dot Org Solutions LLC. She has worked for nonprofits in the areas of marketing, public relations and fundraising for more than 20 years. We thank Amy for sharing her article with us!)
I hear countless stories from small nonprofits who are frustrated with their boards. Surprise, nonprofits! The boards get frustrated with you too.
I tend to see the biggest frustration with smaller nonprofits for several reasons:
- They don’t have internal resources to manage a board effectively
- They are often run by individuals who are passionate and capable of running the organization, but have received no training in managing a board
- They have little board turnover, which leads to stagnation, boredom and apathy
- They are not strategic in their board recruitment
As author Jim Collins would say, nonprofits “need to get the right people on the bus.” Many do not.
Unfortunately, this frustration can be detrimental to the organization over the long term. So, here are some suggestions to help nonprofits AND their board members develop a successful relationship.
Suggestions to nonprofits:
- Have an outline of board member expectations – and stick to them. Financial support, meeting attendance and volunteer expectations are key components of this outline. If they don’t agree, they shouldn’t be a board member.
- Communicate regularly and clearly. One of the best pieces of advice I received was from a board member. “Remember that you live your job every day. We don’t and we forget some of the things you tell us. So, if there is something important you want us to know and learn, keep telling us,” she said. Ergo, regular communication is critical.
- Delegate. Your board is there to support you. If you outlined expectations, you should be able to delegate tasks. So, don’t just talk at board meetings. Create action items.
- Have a nominating committee. The job of this board-led committee is designed to recommend potential board members with specific skills who will help your organization move forward.
- Set term limits. It doesn’t matter how well you implement suggestions 1-4. There will always be board members who aren’t effective. Term limits help you rotate “underperformers” off the board.
Suggestions to board members:
- Make a gift! Period, done, end of story. If you are a board member of a nonprofit, you must write an annual check to the organization. Make it meaningful.
- Ask questions. If you don’t understand something, ask. Your question may help the organization run more effectively.
- Offer your personal or business expertise. Do you know how to write business plans? Are you an accountant? Do you understand marketing or social media? These skills can greatly benefit a nonprofit.
- Don’t just offer suggestions, offer solutions. Smaller nonprofits are often operating at capacity. Provide ideas that will help solve problems without overtaxing the organization. You may have a good idea, but it may be impractical to implement. (i.e. an additional fundraiser may solve the financial issues, but be totally impossible to implement due to limited staff time.)
- Be present. Attend meetings, be an active participant and advocate for the charity anywhere you can. Being on a board should not be about status. It is about doing things for the greater good and helping forward the mission of the organization.
Like any relationship, a successful nonprofit/board partnership must be a two-way street. There must be open communication, clear expectations and a shared vision. When this occurs, nonprofits thrive, boards become engaged, and the community as a whole benefits.
For additional resources on board development for nonprofits and board members, I suggest the following resources:
- GrantSpace: Boards
- Board Source
- Board Development: How to Identify, Recruit, Orient and Assess Your Board