Blog posts tagged with Donor cultivation
As outlined in this post by HubSpot, it is essential to provide multiple options when crafting a call to action. Not all of your supporters will be able to join a march or have time to conduct calls, so provide them with flexible ways to express support, and ensure that helping you is easy and quick-to-follow. For example, provide clear instructions, and do not muddle your call to action with too many steps. When asking them to sign a petition, simply provide them with the link they need to follow. There is no need to send them to your website, which then prompts them to click on another link to the petition site.
Donor clubs can be a powerful tool to increase individual donor giving. Find out what a donor club is, and learn more about how to start one.
An email welcome series is essential to making a good first impression with new subscribers on your email list. Your welcome series is a unique opportunity to engage someone with your organization's social mission and programs. Your welcome series should open the door wide and set the tone as your supporters learn about how they fit in with your mission.
In the past, most companies viewed their philanthropy primarily as a charitable tax deduction and a way to build their reputation as a “good community citizen.” Today, many companies have begun identifying opportunities for aligning their business to “solve” a social challenge.
What motivates donors to give, and what strategies can be used to leverage this motivation?
Building strong relationships with your various audiences requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement. These 6 tips will offer you new strategies to create success all year long.
Do you know the amount of support your donors are willing to provide your organization? If not, then figure it out to learn which of them might be coaxed into doing more and which of them are comfortable, for the time being, at their existing level of engagement. If you can do that, more of your donors will be happy, you and your colleagues will be happier, and your organization's future will look a lot brighter.
Check out these first steps to identifying, assessing and moving forward with mid-level donors to leverage their valuable contribution to your fundraising efforts.
You don’t have to reach for the stars--like Oprah Winfrey--to find generous donors. Fundraising coach Paul Jolly says connecting with a good prospect is as easy as ABC.
Darian Rodriguez Heyman, former Craigslist Foundation E.D. and author of the newly-released Nonprofit Fundraising 101 joined Foundation Center West to share concrete tips and tools for individual giving, foundation grants, corporate sponsorship, earned income, and online and peer-to-peer campaigns.