Many term the Holiday season as a time of giving but I think that over the years we've gotten the giving wrong. Giving doesn't mean shopping for the perfect material item to give to somebody or trampling over one another to get the best deal on Black Friday. To me - giving has always meant compassionately doing an act of service for someone else with a smile and a big dose of enthusiasm.
Who are your website visitors, where are they coming from, and what do they do at your site? Learn how Google Analytics can help you gain this type of intelligence and inform your strategy as you craft content and make decisions about where to place ads for maximum impact with this recap of last week's session with Crispin Bailey, User Experience (UX) Lead of Oakland-based Kalamuna, a firm that “make(s) the Internet for rabble-rousing organizations driven to tinker, critique, and change the way things are.”
Making the decision to expand your organization’s reach into new geographical markets is neither easy nor simple. There are a number of things to consider including the legal issues surrounding the various kinds of expansion models. And, of course, this is a situation where one size does not fit all.
Foundation Center’s Cleveland office would like to introduce our new social sector librarians!
Far too many organizations ghettoize revenue generation into ill-prepared development departments and development committees of the board. They need to view revenue growth and development in the much larger context of high performance at the organization level.
When I hear criticisms that donor-advised funds are “non-transparent tax shelters,” or that they are stashing contributions that should be going out now to charitable organizations, I think of Bernice Caminata and others like her, who gave $81,000 to 25 nonprofits over six years.
Nonprofits make a huge chunk of their revenue during the last few weeks of the year – from Thanksgiving until December 31st at 11:59pm. So the fundraising strategies you employ during year-end should be rock solid. Here are three e-mail tactics that are relatively painless to implement.
Transforming Non-Profits for Relevancy in Challenging Times, examines the art of transformation and other skills that can be developed and that are needed to help one visualize a different outcome for an organization or one’s life. It talks about how to develop vision, and the importance of vision for making things a reality.
Multi-channel marketing is essential to raise awareness and ultimately to raise funds. Nonprofits often overlook sponsorship, but marketing professional Michael C. Savino explains why sponsorship should be an ingredient in their mix of media and channels.
The question of how to attract the attention of foundations that give only to preselected organizations (by some estimates, this is as many as 60 percent of all foundations) is a vexing one.