The clearer you can be about what your organization stands for — and why that matters — the better chance you have of securing the support you need to get your work done. But is making the effort worth it? Here are 5 benefits your organization will gain with a strong brand.
More and more donors are looking at a charity's Form 990 (or as we call them, "990s") before they decide to give. How can nonprofits prepare their 990s to best engage the attention and heart of their readers while explaining their mission, work, and results in concise and compelling ways?
A pitch-perfect tagline can be the foundation for all messages you create about your organization or program. Here are some hints for making your next tagline sing.
One of the hardest messages for any organization to create is the one that introduces your work to someone new. The One Minute Message (aka the elevator pitch or elevator speech) needs to explain why your organization exists in just a few words, and most importantly, it needs to leave them wanting more.
One of the most important aspects of any event is the registration process. How can you make it as easy as possible and ensure a smooth, frustration-free experience for people, maximizing sign-ups and ensuring almost everyone who visits your page actually buys a ticket?
Before evaluating an existing volunteer program or embarking on a new one, determine what motivates your volunteers and work toward creating, and supporting, a program that best serves their needs while advancing your mission. I recommend using the “3 R’s for Happy Volunteers”.
Learn what's new about GuideStar's redesigned Nonprofit Profiles from its president and CEO, Jacob Harold.
No matter how fantastic the cause, a fundraiser will not get results without nailing the basic skills of making donors feel comfortable, getting past gatekeepers, and getting prospects to return calls. Read on to learn how to get donor prospects to call you back.
Your ability to demonstrate your value with metrics and fact can make or break your chances for grant funding. Government and foundation grantmakers want to see evidence that grantees are achieving the results they said they would.
You want to create a compelling video to communicate your organization's great work, but where do you start? Do you need to spend a lot of money on expensive production equipment or software? Should you hire an outside company to do the work for you? Benjamin Packard founder of Retainer Media, answers all these questions and more.