Blog posts from February 2016

Brand wordcloud in shape of lightbulb

The 5 Big Benefits of a Strong Brand

February 23, 2016

The clearer you can be about what your organization stands for — and why that matters — the better chance you have of securing the support you need to get your work done. But is making the effort worth it? Here are 5 benefits your organization will gain with a strong brand.

Form 990

Using 990s to Tell Your Story

February 18, 2016

More and more donors are looking at a charity's Form 990 (or as we call them, "990s") before they decide to give. How can nonprofits prepare their 990s to best engage the attention and heart of their readers while explaining their mission, work, and results in concise and compelling ways? 

Explain Your Mission in 1 Minute

Explain Your Mission in 1 Minute

February 8, 2016

One of the hardest messages for any organization to create is the one that introduces your work to someone new. The One Minute Message (aka the elevator pitch or elevator speech) needs to explain why your organization exists in just a few words, and most importantly, it needs to leave them wanting more.

Green "Register" key on computer keyboard

5 Tips for Building a Strong Events Page

February 1, 2016

One of the most important aspects of any event is the registration process. How can you make it as easy as possible and ensure a smooth, frustration-free experience for people, maximizing sign-ups and ensuring almost everyone who visits your page actually buys a ticket?