Donor management software records and organizes information about your supporters, allowing you to automate donor outreach to be personalized to each of your constituents.
On the continuum from perfection to "oh dear", there are probably a few boards that have it all together. But wherever your board is in that range, there is almost certainly a way to align its practices more closely to the needs of your mission. And this doesn't always mean having to be better, sometimes it just means being different.
As outlined in this post by HubSpot, it is essential to provide multiple options when crafting a call to action. Not all of your supporters will be able to join a march or have time to conduct calls, so provide them with flexible ways to express support, and ensure that helping you is easy and quick-to-follow. For example, provide clear instructions, and do not muddle your call to action with too many steps. When asking them to sign a petition, simply provide them with the link they need to follow. There is no need to send them to your website, which then prompts them to click on another link to the petition site.
Originally published GrantSpace on November 10th, 2017.
By now, you likely have a year-end fundraising campaign plan in place, and your team is busy writing email message copy, designing emails and website lightboxes, picking out photos, setting up new donation pages, and thinking about content for social media. But what happens when your November and December fundraising campaigns end? Building strong relationships with your various audiences requires a year-round communications plan so you can connect meaningfully and encourage deeper engagement.
During the eight years I’ve been a consultant, I’ve worked mainly with social justice nonprofit organizations with budgets of $5 million or less. These groups typically have one, or if they’re larger, up to three full-time development staff members. They’re stretched thin generating resources to meet their organizations’ immediate needs. Few have time to focus on a long-term fundraising vision or to invest in planned giving, due to limited staff capacities and resources.
As a part of a nonprofit board, you have the responsibility to your community to be an effective leader and steward of measurable, sustainable impact. Over the past decade, nonprofits have made remarkable strides in demonstrating impact to their stakeholders. In fact, our ability to effectively evaluate and measure our work has become the standard for success.
For more than two decades, I have been helping U.S. nonprofits and corporations create high-profile cause marketing campaigns together, raising millions in the process. The one consistent question I have gotten through the years from almost every nonprofit I have worked with is, “how do I create a successful cause marketing partnership for my nonprofit?”
This summer, Foundation Center re-launched its global affiliate program, the Funding Information Network (FIN), and announced the inaugural cohort of certified training partners. We are kicking off a blog post series to share their stories. First up, we have the Middle Georgia Regional Library!
There is a vibrant tradition of giving among Latinxs in the United States, but the philanthropic and nonprofit communities have not been able to engage Latinxs successfully.
In the case of international nonprofits looking to raise funds in the U.S., the strength of their digital presence is critical in that it helps to convey the credibility of the organization, in the absence of a physical location the U.S. for funders to easily visit.